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Tells the story of Rainbow Randolph, the corrupt, costumed star of a popular children's TV show, who is fired over a bribery scandal and replaced by squeaky-clean Smoochy, a puffy fuscia rhinoceros. As Smoochy catapults to fame – scoring hit ratings and the affections of a network executive – Randolph makes the unsuspecting rhino the target of his numerous outrageous attempts to exact revenge and reclaim his status as America's sweetheart.